November 13, 2014
What “Gone with the Wind” has to do with boxes, and why everything is On Demand now.
Here’s some gee whiz movie trivia for you: if you adjust for inflation, Gone with the Wind is the highest grossing Hollywood movie of all time. That’s not exactly obscure movie trivia, but in order to understand why, you have to know a little more about what the entertainment industry was like back then.
The movie was released in 1939, an era before VCRs or even televisions. If you wanted to see something on a screen, you had to go to the movies. So back then, movies were a lot more like Broadway musicals—they’d stay in theaters as long as people lined up to go see them. Gone with the Wind‘s original release went from 1939 to 1943 and it made 504 million inflation-adjusted dollars during that initial four-year release. It was then re-released eight times over the next few decades—giving it its monumental box office gross.
So in other words, Gone with the Wind holds the record in part because there was nothing else to do. People didn’t have the entertainment options we do today.
We live in an On Demand world
There will almost certainly never be another movie that breaks Gone with the Wind’s record because there will never be another movie that stays in theaters for over four years. And that’s not a bad thing.
I like going to the movies, but I also like being able to download and stream movies directly to a TV or renting a red-box DVD for the evening. If I want to watch Mean Girls, I want to watch Mean Girls now, dang it!
We live in an on demand world. It’s not just movies that are on demand—it’s also:
- …and many more things.
There are even some cities where groceries can ordered online and delivered to our doorsteps. It’s one of the greatest advancements of our modern age.
So why not On Demand Packaging®?
If everything else is on demand, why shouldn’t your packaging be on demand too?
You see, ordering hundreds of boxes on pallets when you only need a few dozen for a rush order is the equivalent of buying an entire CD because you really like this one single.
Managing a large box inventory and trying to fit all your different orders into a few box sizes is like paying to see a movie in theaters after it’s been released on Netflix.
You can still do all of those things, but it’s like living in the 90’s—there’s a much better way to do boxes in the 21st century.
With On Demand Packaging®, you never have to worry about having the right size of box again. You’ll be able to produce a box of any size; at any time you need it. Customers report seeing their corrugated costs reduced by 20 percent while minimizing the need for void filler.
If you’re interested in learning more about Packsize’s On Demand Packaging, click the button below to get in contact with us and request more info!