For any kind of ecommerce or related sales business that regularly ships products to clients, there are several parts of the packaging and delivery process that are important and worth considering. One particular category that you should be putting significant thought into: The unboxing experience that a customer receives anytime they open one of your products.
At Packsize, this is just one of numerous areas we’re here to help with. We offer a comprehensive range of custom packaging services for any ecommerce business, with sustainable initiatives, packaging automation, and other key qualities marking all of our solutions. Why is the unboxing experience so important and how can you ensure you are maximizing this experience for your customers? Let’s take a look.
Why Unboxing is Important
Let’s start by talking about why the unboxing experience is so important. It might seem like a small and insignificant part of the shipping process, but first impressions matter a lot – especially in ecommerce. If a customer opens their package, only to find their small item floating around in an oversized box, they could assume that the retailer is wasteful. Or, that they could have saved money on shipping and handling if the retailer had only selected the right-sized box. Either instance could leave a consumer feeling frustrated and disappointed.
On the other hand, if the unboxing experience is positive and leaves them feeling happy, it can result in a long-term customer who is much more likely to make future purchases. In other words, taking the time to create a great unboxing experience can pay off in a big way for your business.
Now, it’s important to know that the unboxing experience refers to more than just which product a client finds when they open their box. It actually begins with the box itself. While it may seem like a minor issue, the wrong-sized box can send a negative message to customers and damage a company’s reputation for not being environmentally friendly or cost-conscious.
In order to avoid these problems, retailers need to be careful when choosing the right-sized box for their products. By taking into account the size and weight of the item, as well as the right level of protection when securing the item, retailers can ensure that their products arrive safely at their destination without creating unnecessary waste.
With that in mind, let’s take a look at some tips for creating a great unboxing experience for your clients.
Brand Your Packaging
The unboxing experience can and often does begin well before the customer actually opens their box. If you’re using branded packaging, it’s the first thing that the customer will see when your shipment arrives. This gives you a chance to make a great impression right from the start – so make sure that your branding is on point.
Packsize understands that when your branding is strong, it will set the stage for a positive unboxing experience before the customer even opens their box. That’s why Packsize offers custom-printed shipping boxes for your packaging needs.
Don’t Over-Complicate the Packaging
The last thing you want is for customers to be overwhelmed, confused or frustrated when they open their box. So, when it comes to packaging, keep it simple. Use clean lines and a minimal design, and make sure that everything is easy to understand. The goal should be to make the unboxing process as smooth and stress-free as possible for your . You can achieve this by avoiding excessive void filler or too much space in packaging. By using just enough packing material to secure the contents, it will be easier to remove them from the package without damaging them.
In addition, by ensuring that there is not too much empty space in the packaging, it will be less likely for the contents to shift around during shipping. As a result, a more seamless unboxing experience can be achieved.
Use Sustainable Materials
For a of your customers, sustainability is important. According to a recent study, “85% of people indicate that they have shifted their purchase behavior towards being more sustainable in the past five years.” Consumers want to know that you’re using eco-friendly materials and packaging solutions, and they’re much more likely to do business with companies that share their values.
If you don’t know where to start, try using corrugated carboard materials, which are both sustainable and recyclable.
No Foam Peanuts
While foam peanuts, bubble wrap, and other protective void fillers used to be a standard in packaging, they’re quickly becoming a thing of the past. More and more consumers are looking for packaging that doesn’t use these kinds of materials, as they’re not eco-friendly or recyclable. Plus, let’s be honest – no one likes dealing with foam peanuts. They’re a pain to clean up, and they always seem to end up everywhere.
The right-sized packaging eliminates the need for void filler in the first place, allowing you to ditch those messy foam peanuts for good!
For most packages, the reason products get damaged in transit is due to excessive space in the box, causing your purchases to rattle around in transit. By right-sizing, you eliminate that risk, ensuring your packages arrive safely without the extra fillers.
Include a Personal Touch
A personal touch can go a long way in creating a positive unboxing experience for your customers. Something as simple as a handwritten note included in the box can make a big impression, and it shows your customers that you care about them and their experience with your product.
You could also consider including some kind of freebie or bonus item in the box – something that’s related to your product, but isn’t essential to its use. This is a great way to show your appreciation for your customers, and it can make their unboxing experience that much more enjoyable.
Use Your Space Wisely
Many customers get annoyed quickly by things like poor use of space in packaging, or too much filler material. So, it’s important to use your space wisely when you’re packing up shipments.
Packsize makes sure that everything fits snugly inside the box! Our custom box printing reduces the need for void filler, lessens the amount of corrugated materials needed, and creates an overall ideal unboxing experience that is both sustainable and reduces waste.
With the right approach, you can create a positive unboxing experience that will leave your customers happy and satisfied. Just keep these tips in mind, and you’ll be on your way to success.
For more on this, or to learn about any of our custom, sustainable packaging products and services, speak to the team at Packsize today.