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The reputation of your brand is extremely important to any business owner, and there are numerous factors that may play a role in maintaining it. One particular variable that must not be ignored, especially among companies that ship goods regularly, is the role of packaging and the packaging experience in the way customers perceive your brand.

There are several factors that are important to any packaging design or shipping program that your business is involved in, and one of these is the strength of the packaging involved. You need your goods and products to arrive at their destination in perfect shape, and strong, durable packaging is one of the key elements that allows this to be possible.

If you’re part of an ecommerce business in any specific sub-industry, likely one of the single most important concepts for your business will be your packaging. From the way your products are protected en route to their destination to the aesthetics of your packaging and how clients will feel about them, there are several ways that your packaging may impact your bottom line.

Automated packaging, combined with precise technology and equipment, can produce increased productivity, quality, and safety on-site. But how do you determine the level of automation versus integration in your packaging process?

One of the primary factors in determining your approach to packaging line automation is to take a look at your existing warehouse environment. Packaging environments differ based on many variables such as the type of business, warehouse layout, and the number and sizes of products to be shipped.

Climate change continues to bring a greater awareness of the effects of our supply chains on the environment. One major area of waste is in packaging, but what is sustainable packaging?

For many companies, meeting increased customer demand has been challenging. Labor, speed, and productivity issues are forcing facilities to consider automation as a way to streamline their packaging processes. However, determining when it’s time to automate can also prove to be challenging.

Packaging automation is the process of packaging a product without human assistance. It can be integrated into an existing production line or stand-alone, depending on packaging requirements.

It’s official: we are now entering peak shopping season for the year. And with the COVID-19 pandemic making everyone stay home, online shopping growth has gone wild. In May, E-commerce spending was up 77 percent year-over-year—a truly massive number. This “shipaggedden” coincides with another disturbing news report that has gotten buried in all the other not-so-great news we’ve had this year.

The impact of the coronavirus pandemic on retail sales has been dramatic, with more consumers shopping online than ever before. Online spending is projected to surge by 18% in 2020.

Corrugated cardboard is the most sustainable choice when it comes to packaging needs for manufacturers. Data shows that 96 percent of all corrugated product in the US was recovered annually for recycling, with the average corrugated box consisting of 50 percent recycled content.

A growing topic among sustainably-minded types, packaging has an effect on a company’s at-risk profit, customer satisfaction, and the environment. It now also carries plausible cause for concern. Below are three things to keep in mind when considering the type of packaging material you use in today’s world.